The behind-the-scenes journey of an indie maker
Hey, I’m Derrick Reimer, a full-stack developer. I fell in love with the 37signals ethos back in 2009 and I’ve been bootstrapping ever since. I’ve started and sold two companies, but the truth is it’s still freaking hard!
My mission on the internet is to share what I’m learning to help other makers success at doing what they love.
Join 1,900+ people following along as I build my next company.
I co-host a weekly podcast called The Art of Product.
Each week, my friend Ben Orenstein and I go deep on what's happening in our respective businesses. Our goal is to paint an accurate picture of what it's like starting a software business.
Products I've Built
Drip Started in 2012 and acquired by Leadpages in 2016
Drip began with the mission to fix email capture and follow-up sequences. It grew to become a lightweight marketing automation tool and later on a leading automation platform used by thousands of companies.
Codetree Started in 2014 and sold in 2016
Codetree was a solution borne out pain I experienced managing development tasks with GitHub issues across multiple repositories.
Reflections on learning to thrive in the in-between.
My process for narrowing down what to build next.
The story behind Level and why it failed.
The tactics I used to validate the idea behind Level.
The manifesto that kicked off Level.
A quick tutorial on getting up and running with CSS utilities.
How I went about choosing the technology for Level.
How my team and I solved a tricky scaling problem at Drip.
How to approach selecting a tech stack when starting something new.
Get in touch
Follow me on Twitter or email me at derrick [at] derrickreimer.com.
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