10 Questions for Teasing Out Market Opportunities

• What successful companies are resting on their laurels?
• What products have gone so far up-market that a broad base of customers can no longer afford them?
• What successful products have critical flaws for a subset of users?
• What products are people using for a different purpose than originally intended?
• What popular products are extensible and could be augmented to work even better for a particular niche?
• What inefficiencies can be solved by borrowing new technology and applying it to an older space?
• What areas have a bunch of new people looking to join who are willing to spend money to succeed faster?
• What popular products have been acquired and shut down, leaving a void of demand?
• What companies have stopped listening to their customers?
• What companies are unable to keep up with feature demands because of legacy?